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Corporate identity templates
In
marketing, a corporate identity is the "persona" of a
corporation which is designed to accord with and facilitate
the attainment of business objectives. It is usually visibly
manifested by way of
branding and the use of
trademarks.
Corporate identity is often
viewed as being composed of three parts:
- Corporate design (logos, uniforms,
etc.)
- Corporate communication (commercials,
public relations, information, etc.)
- Corporate behavior (internal values,
norms, etc.)
Corporate identity has become a
universal technique for promoting companies and improving
corporate culture.
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